Facebook showed that it's working on bringing the feature back. On PlayStation 4, Sony has shut off Facebook integration, ensuring users can no longer connect their Facebook and controller profiles, the company announced in a close blog post.

As a result, users will not be able to find Facebook friends, share videos and photos of games, or use their Facebook profile image as an avatar for the PlayStation Network. Sony said: "We apologize for any inconvenience," when demonstrating that you can use a PS4 avatar stock and upload a new image profile. Otherwise, no reason for the abrupt service cut-off was provided by the company and no advance notice was given to customers.

The decision sparked rumors that it had something to do with improvements to Facebook data exchange in the wake of the Cambridge Analytica controversy, or the latest Facebook post on removing Sony's nice access to data.

We're working with Sony to finalize an updated contract designed to improve the Facebook integration on PlayStation. While these discussions are in progress, Facebook features will not be available on PlayStation 4. We hope to bring these features back as soon as our teams reach agreement.

Something must have gone wrong for Sony to abandon Facebook too unceremoniously, given this positive comment. The app makes it easy to find friends and post streaming videos of the game, so removing it might annoy a large number of people, considering the size of Facebook and the 100 million-plus PS4 consoles selling. Perhaps the problem will be solved soon for the sake of those players.