Apple's assistant will be more helpful for WhatsApp and Skype users. Over the past few years, Apple has been under criticism for claiming to be pushing its own software in rival App Store products.

In reply, the company changed the search algorithms for the App Store last month to make its own applications less powerful and improve third-party app exposure. Perhaps it will go deeper, allowing it more versatile in which messaging apps it chooses by definition for its digital assistant Siri.

The assistant chooses to use Apple's Phone and iMessage applications when an iPhone user tells Siri to place a call or send a message. Certain services such as Skype and WhatsApp can position calls, but the client must indicate which service they want to use in their voice command.

As noted by Bloomberg, it will switch to the user's most common messaging app for that interaction rather than to Apple's apps once the new update to Siri arrives. For example, if a user regularly interacts with a friend using WhatsApp instead of iMessage, Siri will use WhatsApp by default if asked to send that individual a message. Different features should come down the line to put phone calls.

Credit: Engadget

Technology firms like Apple are under increased scrutiny as to whether their activities are anti-competitive, with the U.S. House Judiciary Committee reviewing whether the Big Four including Amazon, Microsoft, Facebook and Google had distorted online competition.