Canon's clip-on Ivy Rec camera is making its way to stores after a jaunt through the crowdfunding loop earlier in the year. You could purchase the adorable camera for $129.99 in four different colors beginning later this month: red, yellow, pink and black.

And while it won't win any competitions with spec sheets with its 13-megapixel camera, what it will do is survive tumbles and sometimes swimming. The shell is IP68-certified water-resistant, according to the Canon, which ensures it can stay submerged for about 30 minutes at a depth of 6.6 meters. Once falling from as far as 6.6 meters, it is also shockproof.

The included video, meanwhile, acts as the viewfinder of the Ivy Rec — as you look through it to capture your shots. Canon claims it removes a failed screen risk. After all, if you don't have one, you can't break the viewfinder of your lens.

There is, of course, an additional ios app that allows you to move any photos or videos you take with the camera to your phone for uploading social media, and it operates with both WiFi and Bluetooth.

You can also use your smartphone as a live viewfinder with the Canon Mini Cam software. The camera takes video at 720p and 30 frames per second by default, but at 60 frames per second it can also seize 1080p. That said, when shooting video at Full HD, there is a 10-minute continuous recording limit.

Although Canon did not say exactly when the Ivy Rec will hit store shelves, the website of Best Buy says the product will be shipped on October 16th, indicating that it will soon be available to other retailers.