The firm has announced that Amazon is introducing a fresh level for its Music subscription service that will provide high-quality, lossless video streams and downloads. With Amazon Music HD, as the plan is called, Amazon says that, thanks to support for 16-bit files and sample rates of 44.1kHz and above, individuals will have access to over 50 million high-resolution videos at CD quality and better. The service will also come with "millions of songs in UHD," which involves hi-res video streaming up to 24-bit/48kHz (or 96 to 192kHz)— if you are an audiophile hardcore and need the best possible performance.

Living within the current Amazon Music app for iOS, Android, the internet and Amazon's Fire and Echo phones, Music HD is playing out in the US, UK, Germany and Japan from today. The streaming service here in the States will cost Amazon Prime users $12.99 per month, or normal clients $14.99. If you're one of the "ten of millions" that already pay for Music Unlimited, you just have to shell out $5 more per month for the new, lossless audio subscription. And Amazon offers fresh users a free 90-day trial to Music HD for those who have not yet paid for their music streaming service.

Steve Boom, Amazon Music's vice president, told Engadget that the company wanted to launch Music HD because while streaming services gave people access to millions of songs on demand, they didn't listen to those tunes as designed. "The way the artist records it in the studio, we don't hear music," he said. "It implies you're missing out on music peaks, lows of music, the music information." He added that Amazon has wasted a ton of moment speaking to customers and musicians who both agree that they want a stronger, stronger value hearing experience.

Simultaneously, Boom understands that the public may be a niche for hi-res audio streaming, but he thinks that this is not the situation. That's why Amazon intended to competitively prize Music HD, he said, stating the company's going to create a big effort to attempt to sell individuals on their fresh service. Music HD is $7 lower at $12.99 for Prime clients than comparable premium offers such as Tidal HiFi, which is $19.99 a month. Boom also said Amazon intends to eventually grow outside the US, UK, Germany and Japan, but now it just wants to concentrate on its largest music industries. "Wherever the consumer demand is, we will go meet it," he said.