It teamed up with GNC, Health Mart and Stage Stores for the expansion. Although Amazon's rivals failed to suit their delivery options on the same day and next, the e-commerce company apparently worked on its more innovative delivery strategy.

Back in June, it started its counter takeoff option in the USA, allowing customers to deliver their parcels to partner stores. Now, thanks to its cooperation in partnerships with Stage Stores, GNC and Health Mart, it is expanding that service and opening thousands more Counter locations in the United States–just in time for the holliday season.

If accessible in their zone, consumers can choose to deliver their package to a counter spot. On delivery of their order, they should receive an email with a barcode to show the store staff. We will also have to store their kit for 14 days. While its same-and next-day delivery options remain incredibly convenient, Counter offers a great choice for those who don't want their items right away, those who are concerned about porch pirates or those who buy holiday gifts for friends and relatives.

Amazon says it has been testing Counter with GNC (a health and wellness brand), Health Mart (a pharmaceutical network) and Stage Stores (a brand name goods department store) over the past few months in an effort to provide more pick-up locations. Patrick Supanc, Amazon Hub's Worldwide Director, said the response from customers and partners to Counter's launch "has been tremendous." He added:

"This new network of pickup points gives customers a pickup experience that is fast, flexible and convenient, and partners are thrilled with the strong engagement and additional foot traffic Counter is driving for their stores."